PCD Pharma stands for "Propaganda-cum-Distribution Pharma." It is a business model in the pharmaceutical industry that involves appointing distributors or franchise partners who promote and distribute pharmaceutical products under a particular brand name or label. The manufacturing company, also known as the parent company or the pharma company, allows these distributors to market their products under their own brand names while providing them with the necessary products, promotional materials, and support.
In this model, the PCD pharma company retains control over the product's manufacturing, quality, and pricing, while the distributors focus on marketing and sales in their designated territories. The distributors often operate on a monopoly basis, meaning they have exclusive rights to promote and sell the products of the parent company in their assigned areas.
This PCD pharma model allows the parent company to expand its market reach without having to establish a direct presence in every region, while the distributors can benefit from the established brand name and products of the parent company to build their business.
The correct full form of "PCD" in the pharmaceutical industry is "Pharma Franchise" or "Pharma Franchisee."
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